INTRODUCES A FRESH APPROACH TO BEDDING
New Simply Smart™ Triple Sheeted Bedding Debuts
Southington, CT – July 19, 2006 – The Holiday Inn Express, Southington, CT is now offering travelers yet another reason to choose Holiday Inn Express. The Holiday Inn Express, Southington, in conjunction with Holiday Inn Express properties across North America, is now providing an upgraded, bedding experience with the introduction of the Simply Smart™ bedding collection. The property is professionally managed by Waterford Hotel Group, Inc., a national hotel management firm currently operating 26 properties.
The Simply Smart bedding program is part of a $53 million bedding makeover at each of Holiday Inn Express’ 1,400 properties in North America. The 122-room, 60,000-sq ft. Holiday Inn Express Southington, located at 120 Laning Street, is the latest property to offer the new, bedding collection. The essence of Simply Smart bedding is triple sheeting, which creates a softer feeling, more inviting bed for guests. Simply Smart bedding is comprised of a decorative top sheet, a medium-weight duvet blanket, and soft 200 thread-count sheets. The duvet blanket is sandwiched between two top sheets for added plushness. In addition, because having the right type of pillow can mean the difference between a good night’s rest and a night of tossing and turning, the cozy, new sheets are complemented by four pillows, available in two comfort levels: “Soft” and “Firm.”
“Holiday Inn Express has always been known for its fresh, clean and modern properties. The new Simply Smart bedding program now mirrors these attributes in the guestroom. Based on preliminary guest feedback, we anticipate Simply Smart bedding will be a truly valuable enhancement to our guests’ stay experience,” said Duane Schroder, general manager, Holiday Inn Express, Southington. “As a hotel general manager, I am happy to be part of a brand that is continually looking at guests’ needs and working to exceed them.”
About Holiday Inn Express Southington
The 122-room Holiday Inn Express Southington is fast becoming the preferred hotel for the Southington area. While continually improving the hotel in both standards and guest satisfaction, the Holiday Inn Express has enjoyed an upward trend in occupancies. With recent renovations the Holiday Inn Express offers a desirable option for the corporate or leisure traveler with a complimentary breakfast and complimentary high speed Internet access and a convenient location off I-84 in Southington.